Understanding your market Mapping your brand territory Monitoring the competition Profiling your customer

Consumer Barometer

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Browse a gold mine of data on consumer purchasing behavior, filtered by country and industry.

Purchase process

Get insight on how consumers use online and offline information sources in their purchase process.

Google Trends

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See what the world is searching for. Discover search patterns for any keyword, with data from 2 billion search queries per day.

Seasonality and geography

Compare topics or products across time and geography to identify existing or emerging trends.

YouTube Trends

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YouTube Trends lets you browse and compare videos trends based on demographics.

Profile target group and product

YouTube Trends can be used to better understand what content is most relevant to the target group.

Google+ Search

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Google+ search can be be used to understand users opinions about a brand in real-time. Just type your brand name in the search box to get started.

Profile target group and product

Google+ search can be be used to understand users opinions in real-time.

Keyword Tool

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Find out how users are searching a brand and what other topics are related to this search.

Profile target group and product

Use monthly search volumes to understand the user's interest around your brand.

Finding creative inspiration Understanding digital building blocks Exploring great campaigns

Creative Sandbox Gallery

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A showcase of marketing campaigns that blend creative genius with digital innovation.

Best digital campaigns

See cool stuff. Learn how it was done. Vote on your favorites.

DoubleClick Rich Media Gallery

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Explore the most creative Rich Media display ads using DoubleClick platform.

Creative display formats

Find best practices and examples of Rich Media formats. It will help your ideas take flight.

YouTube Show & Tell

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YouTube Show & Tell is a gallery-style brand channel showcasing the best marketing and advertising campaigns on YouTube.

Understanding YouTube

Understand what the possibilities are on YouTube and how they fit into the media mix.

Project Re:Brief

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Project Re:Brief is an experiment to push the boundaries of how creative ideas and technology can work hand in hand.

Digital creativity

Check out how 4 iconic ads were re-imagined with digital, and explore the technology behind.

Finding the right placements Optimizing the media mix Creating the best campaign

Google Display Network Ad Planner

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Identify websites your target customers are likely to visit and easily build media plans for yourself or your clients.

Find the right display placements

Define audiences by demographics and interests, and search for corresponding ad placements.

AdWords for Video

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Place your video based on content, placements, demographics of the target group or all targeting options together.

Find the right video placements

AdWords for Video gives you all options to upload your message and place it with your target group in one single tab.

Keyword Tool

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Find out how users are searching a brand and what other topics are related to this search.

Find the right keyword

Define the right keywords to reach the target group efficiently, using search volumes.

Traffic Estimator

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The Traffic Estimator helps to better understand the pricing of certain keywords.

Value keywords

Get a better understanding of how much each keyword might cost and the impact on the overall media budget.

The Mobile Playbook

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The Mobile Playbook is a guide from Google to help businesses win with mobile, featuring insights, case studies and best practices.

Go Mobile

Use the playbook to implement the right mobile strategy.

Measuring the results Comparing media ROI Optimizing the campaign

Google Analytics

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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Measure the media mix performance

Using Google Analytics the direct impact of the corresponding campaign on conversions can be measured over the complete media mix.

YouTube Analytics

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YouTube Analytics provides reports on how users interact with your videos.

Measure performance of the video

YouTube Analytics will give insights on how the video of the campaign has performed on different metrics.

Google Trends

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See what the world is searching for. Discover search patterns for any keyword, with data from 2 billion search queries per day.

Compare media impact

Google Trends will show how different media triggers the interest of the target group and drive them to search for more information.

Google+ Ripples

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Google+ Ripples creates an interactive graphic of the shares of any public post on Google+. Click on "view ripples" on the right corner of a post to access it.

Understand virality

Google Ripples lets you identify the opinion leaders and trend setters that had the biggest viral impact.